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It doesnât matter how talented a designer you are, if you are likely to run a successful fashion business you also should find out about everything from marketing and PR, to manufacturing your collection and knowing where you can discover the money to invest in it all. Toby Meadows presents a no-nonsense guide to running your own business, whether it can be inside clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you you analyse yourself, your market and your product, the novel will teach you what to anticipate and how you can survive past the first eighteen months, the period during which many start-up businesses collapse. Designed for all those going to graduate from fashion design and business studies courses, the book will also represent interest to the people wishing to operate for smaller fashion labels or gain an comprehension of how labels work.
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